Awareness - Social Media
We increased awareness for BEMSCA through social media via the following
We have set up a LinkedIn account for BEMSCA. The official page for the NGO has been created, looking at the importance of presence on LinkedIn these days. We have also made connections from the account, to increase the reach which will later help them for awareness and promotion for any events.
Promotional Videos and YouTube
An introductory video has been made which is launched on YouTube. Team 11 has created a YouTube channel for BEMSCA and on the same has launched the video as the first post. We have also given the video to BEMSCA which they will launch on their official website as an introductory teaser.
Team 11 had the opportunity to conduct an Instagram takeover of the University of Bath School of Management page (bathsofm) to promote the event and raise awareness for BEMSCA. We managed to reach 455 accounts in the first two hours of our takeover out of which around 35 accounts were non-followers.